Principal and owner Avril Saldanha began Yellow Carrot Marketing as a way to provide small and local businesses with comprehensive marketing services. Avril has an MBA degree in marketing. She has been a consultant to a variety of industries - heavy machinery manufacturing, health care including senior services and physical therapy, construction, and private label market. Avril also has a Masters of Music (MM) degree in voice performance. Her exposure to and love of the arts has always brought out her creative and innovative abilities.

Coming from a family-owned business, Avril understands well the constraints and challenges that many small businesses face and will help you get the most from all your resources - knowledge, people, tools and finances. She understands that your small business has many strengths and opportunities to offer the local community. Local customers love the personal touch and the intimate environment. Her thorough understanding of the small business environment, attention to detail, and perfection, as well as good people skills, help Avril in her marketing of small businesses.