Case Studies

At Yellow Carrot Marketing we firmly believe in making the marketing efforts a positive experience for our clients. We customize all our marketing efforts so that they are a good fit for you and your services. Our goal is to differente your small business from the competition, and to ultimately create brand preference and loyalty. We work for results. Below are some of the results of our marketing efforts. Please call or email us for additional references.

Building Visibility

Yellow Carrot Marketing undertook the marketing of Physical Therapy Innovations Inc, a Physical Therapy clinic with 2 branches and 18 years of service. Creating an awareness of physical therapy and the clinic among the general public through direct mail and advertising, and targeting the right audience grew the business by 30% over a year. The clinic quickly added a third branch and is now venturing into a newer and related area by including a Wellness Center. Redesigning the web site added a lot more appeal, provided more relevant information to existing patients as well as those seeking physical therapy services. Yellow Carrot Marketing also increased traffic to the site by undertaking search engine optimization. Online marketing and advertising has enhanced their visibility and continues to be a very cost effective way for marketing their services. www.ptinnovations.com

New Products & Services

Yellow Carrot Marketing developed a full marketing plan for Greenridge Senior Care – a Skilled Nursing Facility and Assisted Living Facility. Greenridge Senior Care started out as a Skilled Nursing Facility and expanded its facility to include the Assisted Living Facility. After understanding all the goals of the owner and team of the facility, we helped design a logo, and tag line to reflect their loving care of the elderly. Yellow Carrot Marketing also designed their full line of stationery. After careful market research of the competition and the opportunities available, we were able to identify a good market segment and tailor our print advertisements, brochures and direct mailings to this segment. We provided Greenridge Senior Care with their website design, content and implementation and implemented SEO. Yellow Carrot Marketing also consulted and provided advice on the total image and interior redesign of the Assisted Living Facility. www.greenridgeseniorcare.com

Expanding Services to New Markets

Yellow Carrot Marketing has worked with RGK Construction - a construction company that deals primarily with residential and commercial construction. With their expertise and experience in the construction business, RGK Construction decided to move into a new but related area of Construction Cost Estimation. Yellow Carrot Marketing did the market research for this new segment and targeted a different customer base through direct mail postcards followed by more detailed brochures. We chose a custom designed message targeted to create awareness in the new market segment and to build a new niche for them. We also redesigned a part of the website relating to cost estimation to appeal to the new market segment but in keeping with the original style. www.rgkconstruction.com