In today’s competitive business environment, a small business must have a marketing plan and strategy that clearly defines the vision and objectives of the business, and assesses both the internal as well as external situation. At Yellow Carrot Marketing our marketing consultant will construct a workable plan for you, to enable you to have a reference point for all your marketing activity. Our marketing plan includes:

1. Demographic study of your customers- this will enable you to position yourself in your market and to design a clear and meaningful marketing message.
2. Description of your competition- information about their strengths and weaknesses and the level of demand for their services.
3. Special features of your product or service- SWOT analysis (strengths, weaknesses, opportunities and threats).
4. Your location- along with its advantages and disadvantages.
5. Pricing Strategy- are your prices too low or too high for your market?
6. Market Segmentation- Improved segmentation can lead to significantly improved marketing effectiveness.
7. Marketing Budget - Your marketing budget will help to pull together all the revenues and costs involved in your marketing into one comprehensive document so that you can balance what is needed to be spent against what can be afforded, and make choices about priorities.

Contact Us today for a free marketing consultation.